Tracey Lincoln is a Director, Creative Producer and digital innovator whose work in entertainment has garnered critic success, and produced award-winning work for likes of artists such as Beyoncé Knowles-Carter, and television shows like Atlanta, American Horror Story and Handmaid’s Tale.

For Tracey, successful content takes fans and users on audio and visual adventures that drive connection, and she’s always been drawn to projects that tap both creative and strategic juices. Her most recent role at Beyoncé’s Parkwood Entertainment further amplified this connection. There she served as the Director, Social Media Strategy — leading the strategic and content charge for Beyoncé’s RENAISSANCE album and tour, six IVY PARK x Adidas collections, her philanthropic organization BeyGOOD, and other initiatives.

As a Los Angeles native, her place in the entertainment industry has always felt like a natural fit. During her time at FX Networks, Google, Hulu, Disney and Paramount Pictures she produced and directed Cannes Lions, Promax, Clio, Webby and Shorty-award winning content for acclaimed series such as The Animaniacs, Marvel's Legion, Little Fires Everywhere, and Wu-Tang: An American Saga.

Throughout the last decade she has managed communities totaling billions of followers, and produced both social and in-world events that pushed the boundaries of what it looks like to creatively connect our digital and physical worlds.

In 2021 she and popular host Stacy Ike created human2human with Stacy Ike (REVOLT), and Tracey served as one of the shows Executive Producers, was the podcasts lead producer and creative director. To much success, the series featured guests like Glenn Doyle, Sophia Bush, Jackie Aina, Michelle Williams, Neale Donald Walsch and more.

Through her media company, Athens Park Media, she's created and executive produced both scripted and unscripted projects, as well as consulted for clients like RCA Records, Ava DuVernay’s Array Now, Patrisse Cullors and others. In 2021 APM released Tracey’s directorial debut, Black Before Blue, a documentary short film about the experiences of men and women Black officers in the Los Angeles Police Department before and after racial segregation in the city. The team has also produced a web series, various short films and is currently in development and production on projects that will launch in 2024.

FEATURED WORK

Whether it’s inspiring or enticing audiences on digital platforms, or crafting stories for broadcast and streaming networks, Tracey Lincoln’s innate desire is to make space for audiences to explore their humanity, and connect with characters and brands through content that intrigues.

Simply put, Tracey just loves making stuff. Follow her @traceycreate.

HIGHLIGHTS

Produce and directed scripted and non-scripted commercial marketing content for large scale digital placements: Atlanta, Little FIres Everywhere, American Horror Story, Legion, What We Do in the Shadows, Juice, and more
Co-hosted Red Carpet events; Academy Awards, Emmys, Golden Globes, television and film premieres, fan and influencer events and more!
Managing social media communities with audiences topping 55 million+ fans.
Experience managing the creative execution of multi- million dollar sponsorship and promotional campaigns.
Manage paid social campaigns of $250k+ campaigns.
Concurrently managed 250+ pages: including, Titanic, Forrest Gump, Clueless and more.
Social Media Sourcing Lead for The Walt Disney Company; including Walt Disney Studios, ABC Television Group, Marvel, ESPN, Lucas Films, and more.
Managed new 15-city promotional tour: large budget, logistics, marketing plan, billing contact
Produced Google, Facebook, Twitter, Yahoo and ad campaigns
Showrunner and Co-Creator of web series:
- 80+ crew members overall
- $32k budget
- 50+ speaking roles, over 125+ casted (including extras)
- Over 95% crew diversity (including minorities sand women)

HIGHLIGHTS

My Work »

MANTRA

EDUCATION